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Appointment setting agency for Irish B2B and construction firms
WDI is a B2B appointment setting agency in Ireland. We find the decision makers you want to meet, start the conversation by email and LinkedIn, qualify the interest and book the buyers who want to talk into your calendar. Construction and trades are our main sector, and we have booked 1,000+ meetings for Irish businesses.
This page explains what our appointment setting covers, what we count as a meeting worth booking and how a booked meeting reaches your team. You approve the messages before they go. You stay in charge of pricing and closing.
Book your free sales auditWritten by Jack Doherty, Founder and CVO, WDI. Last updated 16 October 2026
What our appointment setting includes
A booked meeting is the end of a chain of work. If any link is weak, you get empty calendar slots or meetings with the wrong people. We run the whole chain for you. Appointment setting is one part of how we find new clients for Irish firms. For the wider service, see our page on B2B lead generation in Ireland.
1. Agreeing who you want to meet
We start by agreeing your buyer: sector, company type, role and county. We also agree what a good meeting looks like for you, so we are booking the meetings you want, not the ones that are easiest to get.
2. Building and checking the list
We build the list for your campaign from public business sources and check it before anything is sent. Addresses are verified and out of date contacts are taken out. We contact business decision makers only.
3. Starting the conversation
Short, plain messages by email and LinkedIn, written for the person reading them. Each one says who is writing, why, and asks one clear question about their work. You see and approve the copy before launch. Email goes out from separate sending inboxes, never your main domain.
4. Reading replies and qualifying interest
Our in-house team reads every reply within 12 hours. Questions get answered, and we check the person is the right contact at the right kind of company before anything is booked.
5. Booking the meeting and handing it over
Buyers who want to talk are booked into your calendar, and hot leads are passed to you straight away. You can see what was sent, who replied and what happened next.
What counts as a qualified meeting
"Qualified" means different things to different agencies, so it is worth being clear. We book a meeting into your calendar when all four of these are true:
- Right person. They hold one of the roles we agreed with you at the start, or they have passed us to the colleague who does.
- Right company. Their firm is the type, size and area you told us you want to work with.
- Real interest. They replied and agreed to a call or meeting about what you do, not just "send me some information".
- A time in the diary. The meeting has a date and time that suits both sides.
Replies that show interest but are not ready for a meeting yet are passed to you as leads, and they stay in follow-up.
Who appointment setting suits in Ireland
Appointment setting suits Irish firms that sell to other businesses and want more meetings with buyers who don't know them yet. It works best when someone on your side can take the meetings and price work quickly. A booked meeting that has to wait a week to be confirmed often goes cold.
A good fit
You have room for more work in the next six months.
Someone on your team can take the meetings and turn prices round quickly.
Most of your work comes from people who already know you, and you want to reach firms that don't.
You know your buyer: main contractors, developers, QS firms, procurement teams or facilities managers.
Not a good fit yet
- You can't take meetings or price new work at the moment.
- You sell mainly to householders.
- Your whole market is a handful of firms you could ring yourself.
We don't take on two firms that are going after the same buyers in the same market. If we are already working for a direct competitor of yours, we will tell you.
Appointment setting for construction and trades firms
Construction buyers are a good fit for appointment setting. They can be found by role, they buy again and again, and being known before a job or tender comes up makes a difference. These are the people we usually book meetings with:
| If you are a... | We usually book meetings with... |
|---|---|
| Specialist subcontractor (scaffolding, steel, insulation, roofing, groundworks, fire and security) | Contracts managers, QS teams, procurement and project managers at main contractors |
| Building products or materials supplier | Main contractors, developers, specifiers and buyers |
| Plant or equipment hire firm | Plant managers and project managers at contractors |
| Facilities or maintenance services firm | Facilities managers at commercial, hospitality and public sector sites |
A first meeting in construction is rarely about a job that week. It is about getting onto the list of firms that are asked to price the next one. For the full picture, see our page on construction lead generation in Ireland.
Book your free sales auditAppointment setting, lead generation or cold email?
The three terms overlap, so here is how we use them:
- Lead generation is the whole job of finding new buyers and starting conversations with them.
- Cold email is one of the channels we use to start those conversations.
- Appointment setting is the part that turns interest into a meeting in your calendar.
We run all three together, as one email and LinkedIn outreach service.
Results from Irish outreach campaigns
These results come from outreach WDI has run for Irish firms, using email and LinkedIn.
Summit Scaffolding
Summit Scaffolding went from pricing around €250k of work a month to around €1m a month, compared with a year earlier. Through the outreach it also started talking to two developers it had no previous relationship with.
Keith
Summit Scaffolding
“From €250k to €1m”
WDI: What would you say has been the most important thing for you guys so far?
Keith: I would say the marketing end of things has been huge. It has really opened up doors that I didn't know were closed. It's kind of opened up my own eyes. Marketing, I would say, has been huge for us.
WDI: So would you say it isn't just driving revenue, it's also attracting top talent to Summit as well?
Keith: 100%.
WDI: Before we started running outbound for you, how were you getting new business?
Keith: A couple of different ways. Originally there's CIS, Construction Information Services, which we have online, and you would target projects that are at contract stage, because that's where the scaffolding comes in. It would mostly be on myself, reaching out to existing clients: you have a job coming up? Then there's retention of the same clients, and word of mouth. A lot of my time would have went into that. That's where there's so much value in someone like yourselves. You're hiring somebody to do a job, so it gives you time to actually work on the business again. You need to be able to strategise, and then have someone create the sales, and you can manage those sales.
WDI: So you're working on the business, not in it.
Keith: Yeah. I'm working on the strategy of where we want to grow. I know the direction. I know how much sales we need in and what market we're in, but I don't have the time to go and get them.
WDI: You said you're pricing around a million euros of work every month now. Where were you last year?
Keith: I would say probably 25% of that at best, and it was coming in more sporadic than that. It was inconsistent, to be fair. Now the flow is just there. You're nearly picking and choosing. If your head is stuck making phone calls, ringing around, you're going to miss all that. You need to be a free thinker to be able to do all that.
WDI: There's a contractor listening who relies on word of mouth, has had consistent business for the last few years, but doesn't do any outbound. What would you say to them?
Keith: Get off the fence. Jump straight in. You've nothing to lose. It's all gain. If you haven't grown by now doing what you're doing, it's not going to change. So you need to change something.
Steel fabrication
Quoted on 42 jobs in three months of outreach and won four of them, worth around €500k in contract value.
Plant hire
Crane hire utilisation went from 30% to 85% within six months.
Results depend on your market, your offer and how quickly meetings are followed up. We don't promise a set number of meetings. You can see more client results.
What to ask any appointment setting agency in Ireland
Whoever you hire, these questions will tell you a lot about how they work. Ask them before you sign anything.
1. What exactly counts as a meeting?
Get it in writing. A reply saying "send me some details" is not a meeting.
2. Who will my buyers be talking to, and in whose name?
It is your company's reputation in a small market.
3. Do we approve the messages before they go?
You should.
4. How quickly are replies answered?
A slow answer to an interested buyer is often a lost job.
5. What happens to people who are interested but not ready to meet?
They should stay in follow-up, not be dropped.
6. Have you booked meetings in our sector before?
Ask which roles they would contact at your buyers.
7. Will you also work for our direct competitors?
You don't want your agency booking the same buyers for a rival.
8. What do we see each month?
You should be able to see what was sent, who replied and what came of it.
How we answer them: meetings booked against the standard agreed with you at the start; messages approved by you; replies read by our in-house team within 12 hours, with hot leads passed to you straight away; interested buyers kept in follow-up; one firm per set of buyers in a market; and a pipeline you can see.
What drives the cost of appointment setting
There is no standard price for appointment setting. The cost depends on the size of your market and how much of the work you want us to take on. These are the main things that move it:
- How many relevant decision makers there are in your market, and how many you want to reach each month.
- How much research your list needs. Construction roles often have to be found by hand.
- How many buyer types you sell to, since each needs its own messages.
- Whether outreach runs by email, LinkedIn or both.
- How much reply handling and follow-up you want us to do.
The free sales audit looks at your market and gives you a sensible scope.
Book your free sales auditAreas we cover in Ireland
We book meetings for firms right across Ireland.
- Dublin: appointment setting for Dublin firms
- Cork: appointment setting for Cork firms
- Galway: appointment setting for Galway firms
- Limerick: appointment setting for Limerick firms
- Everywhere else: all 32 counties.
Appointment setting FAQs
B2B appointment setting is when an agency contacts the businesses you want to sell to, finds the people interested in what you offer, and books meetings between them and your team. WDI does this by email and LinkedIn for Irish firms, mainly in construction and trades. You take the meeting, price the work and close it.
Lead generation is the whole job of finding new buyers and starting conversations. Appointment setting is the step that turns an interested reply into a meeting in your calendar. We do both as one service, so the people booking your meetings know exactly what was said before.
We book a meeting when the person holds a role we agreed with you, works at the type of company you want, has agreed to a call about what you do and has a time in the diary. Replies that are interested but not ready to meet are passed to you as leads and stay in follow-up.
The first job is research and setting up the outreach. First replies usually come within the first few weeks. Construction and industrial buyers decide slowly, so results build over the following months, and the strongest results tend to come at six months or more. We don't promise a set number of meetings.
You do. We start the conversation, qualify the interest and book the meeting. You and your team take the meeting, handle pricing and quoting, and close the work.
No. Most of our clients are construction, trade and industrial firms, and that is where most of our experience is. We also book meetings for other Irish businesses that sell to businesses. The test is the same for everyone: a clear buyer, room for more work and someone to take the meetings.
There is no standard price. The main drivers are how many decision makers there are in your market, how many you want to reach each month, how much research the list needs and whether outreach runs by email, LinkedIn or both. The free sales audit looks at your market and gives you a sensible scope.
See how many meetings your market could give you
The free sales audit looks at who your buyers are, how many of them there are in Ireland and what a sensible scope would be. You come away knowing whether appointment setting is worth doing for your firm.
Book your free sales auditOr call +353 61 788 722, or email contact@thisiswdi.com.